Zautomotive

Z Automotive builds high-performance electronics for Jeep, Dodge, and RAM enthusiasts. Complex products, a passionate community, and a growing wholesale channel , all being bottlenecked by a slow, unscalable WooCommerce platform. We moved them to Shopify Plus with separate B2B and B2C storefronts built for real traffic.

Service & Technology :

  • Shopify Plus
  • Shopify Flow
  • Shopify Checkout Blocks
  • Shopify B2B functions
  • Shopify Markets Pro
  • Loox Reviews
  • Migration to Shopify Plus
  • Custom Development
  • Make Year Model Configuration
  • Shipping Customization
  • Cross-sell / Upsell Strategy

Challenges

WooCommerce was grinding under real traffic volumes and couldn't support the customization the brand needed. The B2B wholesale channel and B2C retail audience were being served the same inadequate experience. Vehicle-specific product compatibility , essential for automotive buyers , had no reliable filtering infrastructure.

Solution

1. WooCommerce to Shopify Plus Migration

Full migration of B2B and B2C catalogs to Shopify Plus, preserving all product data and customer history without disruption to operations.

2. Distinct B2B & B2C Storefronts

Built separate, purpose-designed storefronts using Shopify B2B functions , each serving its audience with appropriate pricing, checkout flows, and product presentation.

3. Make/Year/Model Vehicle Configurator

Developed custom vehicle compatibility filtering so enthusiasts can instantly find the right module for their specific Jeep, Dodge, or RAM build.

4. Wholesale & Pricing Infrastructure

Shopify B2B functions deployed for tiered wholesale pricing, account management, and custom checkout logic for distributor partners.

5. Checkout & Conversion Optimisation

Shopify Checkout Blocks implemented to streamline purchase flows for both audiences, with cross-sell and upsell logic built in at key decision points.

Results :

Speed and scalability issues resolved immediately on migration. Both storefronts launched cleanly with distinct experiences for retail enthusiasts and wholesale distributors. Vehicle compatibility filtering eliminated the most common reason customers left without buying. The brand can now grow its DTC and wholesale channels in parallel without hitting technical ceilings.

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Lets build your next breakthrough store, together.

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