


WooCommerce was grinding under real traffic volumes and couldn't support the customization the brand needed. The B2B wholesale channel and B2C retail audience were being served the same inadequate experience. Vehicle-specific product compatibility , essential for automotive buyers , had no reliable filtering infrastructure.

1. WooCommerce to Shopify Plus Migration
Full migration of B2B and B2C catalogs to Shopify Plus, preserving all product data and customer history without disruption to operations.
2. Distinct B2B & B2C Storefronts
Built separate, purpose-designed storefronts using Shopify B2B functions , each serving its audience with appropriate pricing, checkout flows, and product presentation.
3. Make/Year/Model Vehicle Configurator
Developed custom vehicle compatibility filtering so enthusiasts can instantly find the right module for their specific Jeep, Dodge, or RAM build.
4. Wholesale & Pricing Infrastructure
Shopify B2B functions deployed for tiered wholesale pricing, account management, and custom checkout logic for distributor partners.
5. Checkout & Conversion Optimisation
Shopify Checkout Blocks implemented to streamline purchase flows for both audiences, with cross-sell and upsell logic built in at key decision points.



Speed and scalability issues resolved immediately on migration. Both storefronts launched cleanly with distinct experiences for retail enthusiasts and wholesale distributors. Vehicle compatibility filtering eliminated the most common reason customers left without buying. The brand can now grow its DTC and wholesale channels in parallel without hitting technical ceilings.
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