RaceTreads

Tire Agent operates at serious scale , 200,000+ SKUs, highly specific fitment requirements, and a fulfillment operation that can't afford errors. Their previous platform wasn't built for it. We rebuilt everything on Shopify Plus with a custom fitment search engine and seamless ERP integration for automated high-volume fulfillment.

Service & Technology :

  • Theme Development
  • UX/UI Design
  • Replatforming
  • Data Migration
  • Internationalization
  • Accessibility
  • Attentive
  • Avalara
  • Signifyd
  • Storemapper
  • Zendesk
  • OneTrust
  • Affirm

Challenges

Finding the right tire from 200,000+ products requires exact year, make, and model matching , get it wrong and the return is inevitable. The existing search and catalog infrastructure couldn't handle the complexity. High-volume order fulfillment had no meaningful automation, putting enormous pressure on the operations team.

Solution

1. Full Enterprise Shopify Plus Rebuild

Rebuilt the entire platform architecture from the ground up on Shopify Plus , designed from the start to handle 200,000+ SKU complexity at enterprise scale.

2. Custom Fitment Search Engine

Developed a custom year/make/model fitment search engine , allowing customers to find compatible tires in seconds with confidence that the result is accurate for their vehicle.

3. ERP Integration for Automated Fulfillment

Built seamless ERP integration to automate high-volume order routing and fulfillment , reducing manual processing and eliminating the risk of fulfillment errors at scale.

4. Catalog Architecture for 200k+ SKUs

Restructured the entire product catalog with intelligent categorization, filtering, and search logic to make a genuinely massive inventory browsable and fast.

5. Conversion-Optimised Storefront

Redesigned the front-end experience to guide automotive buyers confidently from fitment search through to a streamlined checkout , reducing friction at every step.

Results :

Time to find compatible products dropped from minutes to seconds. Fitment errors virtually eliminated , protecting the brand from costly returns and customer service overhead. Fulfillment automation handled high order volumes without operational strain. The platform now scales with the business rather than constraining it.

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