


The product variant combinations across materials, finishes, and sizes exceeded BigCommerce's native limits , making it impossible to list products properly or let customers self-serve effectively. ERP data was out of sync, creating inventory inaccuracies. Customers couldn't find what they needed, and the operations team was constantly firefighting.

1. Full Catalog Architecture Restructure
Split overly complex multi-variant listings into standalone, clearly defined product groups by size and configuration , making the catalog navigable and manageable at scale.
2. BigCommerce Custom Variant Solutions
Built custom BigCommerce solutions using Product Options and Modifiers to handle the variant volume that exceeded native platform limits.
3. ERP & Tax Sync
QuickBooks integrated for real-time inventory and order sync. Avalara AvaTax implemented for automated, accurate tax calculation across all product and shipping combinations.
4. Shipping & Freight Logic
ShipperHQ configured for complex shipping rules across furniture product types, sizes, and weight brackets , ensuring accurate rates at checkout.
5. Conversion & Growth Optimisation
Klaviyo deployed for post-purchase and retention flows. Marketplace and feed optimisation built to extend reach beyond the direct storefront.



Product discovery improved dramatically , customers find the exact spec they need without friction or confusion. ERP synchronization eliminated the inventory inaccuracies that had been causing operational headaches. Tax and shipping accuracy improved at checkout. The catalog is now structured to scale as the product range expands.
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