


The business had been built around in-store sales and the digital channel was seriously underperforming. Basic Shopify was creating operational bottlenecks as online demand grew. No loyalty infrastructure, no advanced search, and a storefront that didn't reflect the premium nature of the brands they carried.

1. Full UX/UI Audit & CRO Review
Conducted a thorough audit identifying every friction point in the existing storefront , from navigation to checkout , and built a prioritised improvement roadmap.
2. Shopify Plus Upgrade
Migrated from Shopify to Shopify Plus, removing the operational and customization constraints that had been capping digital growth.
3. Transformative Storefront Redesign
Complete UX/UI overhaul reflecting the premium outdoor brands Footprint carries , improving first-impression trust and guiding buyers naturally toward purchase.
4. Ultra-Fast AI-Powered Search
Google Vertex Search and Material Retail AI implemented for intelligent, fast product discovery across a large multi-brand catalog.
5. Omnichannel & Loyalty Infrastructure
ERP integration built for real-time inventory sync. Rebuy configured for cross-sell and upsell logic. Loyalty and retention mechanics implemented to reward the brand's passionate local customer base.



Online revenue grew substantially as the brand shifted from physical-first to a high-performing omnichannel operation. The Shopify Plus upgrade removed the bottlenecks that had been capping digital growth. AI-powered search dramatically improved product discovery across the multi-brand catalog. The storefront now earns the trust of premium outdoor buyers from first visit.
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