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Entering a new international market with a simultaneous online and offline retail launch is rare and complex. The client was already running Odoo as both POS and ERP , the Shopify store needed to integrate deeply with Odoo for real-time inventory and order sync. Building the integration while designing a brand-true storefront, all for a market entry deadline, left no room for error.

1. Bespoke Shopify Storefront Build
Designed and built a Shopify storefront tailored to Scoop's organic, sustainable brand aesthetic , communicating the sensory richness of their physical stores in digital form.
2. Custom Odoo POS/ERP Integration
Built a custom integration between Shopify and Odoo (both POS and ERP) using dedicated connectors , enabling real-time inventory, order, and customer data sync across online and in-store channels.
3. In-Store Pickup Implementation
Zapiet configured for seamless in-store pickup at the Dubai retail location , allowing online customers to order and collect from the physical store.
4. Omnichannel Reviews Sync
Google Reviews connected with an in-store/online synchronization setup , capturing both in-store and online customer feedback in one place.
5. UAE Market Configuration
Store configured for UAE market requirements , currency, payment methods, and local operational workflows aligned with Dubai retail standards.



Scoop launched in Dubai with a fully integrated omnichannel retail operation , online store, physical retail, and ERP all working together from day one. The Odoo integration ran reliably from launch. In-store pickup drove footfall from the online audience. The brand entered a new international market with the same quality of experience their Australian customers know.
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