SL Shop

The world's leading classic Mercedes-Benz specialist needed a digital presence that matched their authority. With a massive heritage parts catalog and a global audience of precision buyers, we redesigned their BigCommerce Enterprise store from the ground up , fast search, trade-ready checkout, and a brand experience worthy of the cars.

Service & Technology:

  • BigCommerce Enterprise
  • Shogun
  • Klaviyo
  • POWR
  • Merchandising strategy
  • Out of box custom Stencil Development
  • UX/UI Design implementation
  • Brand Elevation
  • Large Catalog Implementation

Challenges:

The existing store made it genuinely hard to find products , images were difficult to assign at scale, filtering was broken for a catalog this complex, and the design didn't reflect the brand's world-class reputation. Trade customers and retail enthusiasts were using the same awkward experience. It was costing conversions and credibility.

Solution:

1. Custom BigCommerce Enterprise Redesign

Built a bespoke Stencil theme optimised for speed and precision. Every design decision made with the serious buyer in mind , not just aesthetics.

2. Catalog & Fitment Architecture Rebuild

Restructured the entire product catalog to handle complex heritage part data, vehicle fitment filtering, and large-scale image management cleanly and at speed.

3. Merchandising Strategy

Implemented related parts, accessories, and recommended product surfaces at key decision points throughout the buying journey , increasing basket size without pressure.

4. Trade & Retail Checkout Optimisation

Streamlined checkout for both retail enthusiasts and trade account customers, reducing steps and removing friction unique to each audience.

5. Brand Content & Retention

Used Shogun to build rich editorial landing pages that communicate The SL Shop's authority and heritage. Klaviyo configured for post-purchase and reactivation campaigns.

Results:

Product discovery improved significantly , customers find rare parts faster with the restructured catalog and filtering. Checkout abandonment dropped for both retail and trade. Klaviyo campaigns began generating consistent repeat revenue from a loyal international customer base. The storefront now looks and performs like the global authority it is.

Lets Build Something Bold

We dont just develop websites we build digital commerce systems that fuel growth.
Lets build your next breakthrough store, together.

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