Recreation Beauty

Recreation Beauty creates premium, award-winning natural fragrances. Scaling a luxury clean beauty brand across global markets means every storefront has to feel local, load fast, and convert well. We took over their Shopify Plus ecosystem and built the enterprise infrastructure to make international commerce feel effortless.

Service & Technology :

  • Shopify Plus
  • Shopify Markets Pro
  • Shopify Flow
  • Checkout Blocks
  • Shopify Launchpad
  • Klaviyo Email & SMS
  • Judge.me Reviews
  • Simple Bundles & Kits
  • Airwallex
  • Cin7 Core
  • ShipHero Inventory & Shipping
  • Huboo Fulfilment
  • Simprosys Google Shopping Feed
  • Stockist Store Locator
  • Tolstoy Video Commerce
  • International Commerce Expansion
  • Dynamic Region-Based Content Architecture
  • Custom Bundle Engineering
  • ADA Accessibility Optimization
  • Site Speed & Performance Optimization
  • Conversion Rate Optimization (CRO)
  • Inventory & Fulfillment Workflow Optimization
  • Cross-Border Customer Experience
  • Subscription & Retention Strategy
  • Checkout Experience Optimization

Challenges

Delivering a genuinely localised luxury experience across multiple international markets , with region-specific content, pricing, and currency , while maintaining the fast, premium feel that a high-end beauty brand demands. Complex custom product bundling added another layer of technical complexity on top of the international architecture.

Solution

1. Shopify Markets Pro International Architecture

Architected and managed a full Shopify Markets Pro implementation , delivering genuinely localised shopping experiences with market-specific content, pricing, and currency for each target region.

2. Custom Bundle Engineering

Built complex custom product bundles using Simple Bundles & Kits , allowing customers to create personalised fragrance sets with dynamic pricing logic and inventory accuracy.

3. ADA Accessibility Optimisation

Full accessibility audit and implementation to ensure the storefront meets ADA standards , expanding the addressable audience and protecting against compliance risk.

4. Site Speed & Performance

Deep performance optimisation across all storefronts to maintain the fast, premium experience that luxury beauty shoppers expect.

5. Payments & Compliance

Airwallex integrated for streamlined international payment processing. Klaviyo Email and SMS configured for localised post-purchase communication and retention flows.

Results :

International conversion improved across all target regions through genuinely localised experiences. Custom bundling drove higher AOV as customers curated personalised fragrance sets. Storefront speed maintained the premium feel essential for the brand's luxury positioning. ADA compliance expanded the accessible audience. The ecosystem is built to grow with the brand's international ambitions.

Lets Build Something Bold

We dont just develop websites we build digital commerce systems that fuel growth.
Lets build your next breakthrough store, together.

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