


Delivering a genuinely localised luxury experience across multiple international markets , with region-specific content, pricing, and currency , while maintaining the fast, premium feel that a high-end beauty brand demands. Complex custom product bundling added another layer of technical complexity on top of the international architecture.

1. Shopify Markets Pro International Architecture
Architected and managed a full Shopify Markets Pro implementation , delivering genuinely localised shopping experiences with market-specific content, pricing, and currency for each target region.
2. Custom Bundle Engineering
Built complex custom product bundles using Simple Bundles & Kits , allowing customers to create personalised fragrance sets with dynamic pricing logic and inventory accuracy.
3. ADA Accessibility Optimisation
Full accessibility audit and implementation to ensure the storefront meets ADA standards , expanding the addressable audience and protecting against compliance risk.
4. Site Speed & Performance
Deep performance optimisation across all storefronts to maintain the fast, premium experience that luxury beauty shoppers expect.
5. Payments & Compliance
Airwallex integrated for streamlined international payment processing. Klaviyo Email and SMS configured for localised post-purchase communication and retention flows.



International conversion improved across all target regions through genuinely localised experiences. Custom bundling drove higher AOV as customers curated personalised fragrance sets. Storefront speed maintained the premium feel essential for the brand's luxury positioning. ADA compliance expanded the accessible audience. The ecosystem is built to grow with the brand's international ambitions.
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