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You're Getting the Traffic.
You're Just Not Getting the Sales.

CRO isn't about changing button colours. It's about understanding exactly why your visitors aren't
converting and fixing it with precision. Here's what most brands are experiencing:

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  • 70% of Carts Are Abandoned

    69.8% of checkouts are abandoned. Most brands accept it. We see it as recoverable revenue.

  • Changes Made on Gut Feel

    A redesign that "feels better" but performs the same. A homepage update that actually reduced conversion. Without a testing framework, you can't tell what's helping and what's hurting.

  • The Leak Is Invisible

    Heatmaps show where users drop. Diagnosis reveals why revenue is lost.

CRO That Goes

Beyond the Button Colour Test

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Conversion Leak Detection

CRO audits that uncover leaks across
UX, product pages, checkout, and
flows

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Data-Backed Testing

A/B and multivariate testing backed by data, not guesswork

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Discovery That Converts

Optimized product discovery through navigation, search, filters, and merchandising

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PDP & PLP Optimization

High-converting PDP & PLP layouts engineered for clarity and speed

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Checkout That Converts

Checkout optimization to reduce drop-offs and boost paid conversions

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Behavioral Analytics

Heatmap & analytics insights to understand real customer behavior

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Revenue & CVR Tracking

Experiment dashboards with measurable lifts on revenue and CVR

CRO Guesswork Is Expensive.
We Test With Precision.

Without a structured CRO programme, you're leaving revenue on the table every single day.
Here's the difference between guessing and knowing:

Without the Right Partner

Changes made on gut feel redesigns that make things worse with no way to understand why

A/B tests run without statistical significance decisions made on noise, not real signal

Checkout abandonment tracked but never actioned, 70% cart abandonment accepted as normal.

Product pages that look good but hide friction, wrong image formats, missing trust signals, unclear CTAs

No measurement framework impossible to attribute revenue lift to specific experiments

With AvidBrio

Every change is hypothesis-led, backed by behavioural data, funnel analysis, and statistical validation

Rigorous experiment design with proper sample sizes, confidence thresholds, and honest result interpretation

Checkout optimisation programme specifically targeting payment friction, trust gaps, and drop-off points

PDP & PLP audits targeting the exact friction points that prevent add-to-cart and purchase decisions

Clear dashboards tracking CVR lift, revenue per session, cart completion, and AOV per experiment

Why Choose Avid Brio

  • Buyer-First Commerce

    E-commerce specialists who understand buyer psychology

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    Data-Led by Design

    Data-led decision making - every recommendation ties back to measurable impact

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    Built for Rapid Iteration

    Fast testing cycles to iterate quickly and reduce experimentation costs

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    Benchmarked for Performance

    Industry benchmarks across categories to guide best practices

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    End-to-End, In-House

    Full-stack capability - design, development, analytics, and experimentation under oneroof

Our CRO Process

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Trusted by Leading Brands,
Backed by Real Results

Flexible Engagements, Built Around You

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Project-based engagement

Perfect for one-time builds, migrations, or CRO sprints. Clear scope, fixed timeline, defined outcomes. We deliver and you own it.

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Dedicated resource model

Embed our specialists into your team for ongoing improvements, faster iterations, and full control over your growth roadmap.

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End-to-end ownership

Hand it all over. We handle strategy, design, development, and scaling, with regular updates and measurable results at every stage.

Ready to Know Where Your
Revenue Is Leaking?

We'll audit your conversion funnel and tell you exactly where visitors drop off and
what to test first completely free, no strings attached.