


Building a DTC storefront for a brand with strong retail momentum means earning trust fast. The product concept is novel , that's a strength and a challenge. The design had to be energetic and fun without sacrificing clarity. Integration with 3PLs, loyalty systems, and retail store locators all had to work seamlessly from launch.

1. Bold, Brand-First UX/UI Design
Designed a fun, high-energy storefront that communicates the brand's personality immediately , standing out in a crowded better-for-you food space without looking like every other wellness brand.
2. Interactive Product Storytelling
Built interactive elements that educate and engage , explaining the yogurt dough concept in a way that converts curiosity into confidence.
3. Loyalty & Referral Engine
Loyalty Lion program configured to reward repeat purchases. Referral mechanics built in to turn happy customers into brand advocates.
4. Retail Store Locator
Stockist integration added so online visitors can find Yough at their nearest retail location , supporting the brand's omnichannel strategy.
5. Klaviyo & Reviews Integration
Klaviyo email flows built for post-purchase and retention. Okendo Reviews customized and implemented to build social proof efficiently.



Strong launch engagement driven by the brand-aligned design. The storefront set Yough apart visually in a competitive healthy food market. The loyalty program began generating repeat purchases from the first cohort of customers. Store locator drove measurable crossover between online discovery and retail footfall. The brand launched with a DTC channel they fully own alongside growing retail distribution.
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