Pro Hair Labs

Pro Hair Labs is a global leader in cosmetic adhesives and hair care solutions, trusted by professional salons and distributors worldwide. Their B2B wholesale operations were running on a custom WordPress cart that couldn't scale. We moved them to Shopify Plus with native B2B features , and built a wholesale platform worthy of a global brand.

Service & Technology :

  • Shopify Plus
  • Shopify B2B
  • Shopify Checkout UI Extensions
  • Shopify Flow
  • Shopify Functions
  • Helium Customer Fields
  • Corner Cart
  • Dynamic Catalog Assignment
  • Customer Approval Workflow
  • Market based B2B pricing
  • Out of the Box Geo Location based Pricing
  • Custom Roles and Workflows
  • Checkout UI Extension
  • Liquid Locks Implementation

Challenges

The custom cart was rigid, difficult to manage, and completely unable to handle the complexity of global B2B wholesale , tiered pricing, market-specific catalogues, and custom approval workflows for new wholesale accounts. Every operational requirement was a manual workaround. The platform was holding back a business that needed to scale internationally.

Solution

1. Custom Cart to Shopify Plus B2B Migration

Guided the full transition from a WordPress-based custom cart to Shopify Plus , deploying native B2B features for a purpose-built wholesale commerce platform.

2. Dynamic Catalog Assignment

Built dynamic catalog assignment logic so wholesale customers automatically see the right products and pricing for their account type and market.

3. Customer Approval Workflow

Helium Customer Fields deployed to build a structured onboarding and approval workflow for new wholesale account applications.

4. Market-Based B2B Pricing

Geo-location-based pricing configured to deliver the correct market pricing automatically for US and EU wholesale customers without manual intervention.

5. Custom Roles & Wholesale Checkout

Custom roles and permission workflows built on Shopify Plus to manage distributor account tiers. Corner Cart implemented for a streamlined wholesale ordering experience.

Results :

Pro Hair Labs transitioned from a rigid, unscalable custom setup to a professionally managed Shopify Plus B2B platform supporting their complex global wholesale operations. Dynamic catalog and pricing reduced manual admin significantly. The customer approval workflow streamlined new account onboarding. The platform is built to support international expansion without technical constraints.

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