Birchbury

Birchbury makes premium leather barefoot shoes that look like luxury dress wear , a genuinely innovative product with a loyal following. BigCommerce Enterprise was limiting their speed, flexibility, and team independence. We handled the full migration to Shopify Plus without missing a beat on SEO or operational continuity.

Service & Technology :

  • Shopify Plus
  • Replo Page Builder
  • Loox Reviews
  • Happy Returns
  • StrutFit
  • UX/UI Design
  • Custom Development
  • Migration from BigCommerce
  • Integrations with Systems
  • Global Expansion with Expansion Stores

Challenges

BigCommerce Enterprise had become a bottleneck , too slow to iterate on, too rigid for the team to manage confidently, and unable to support the pace of growth the brand was generating. Every update required a developer. Every campaign took longer than it should. SEO equity built over years on the platform couldn't be put at risk.

Solution

1. Strategic BigCommerce to Shopify Plus Migration

Orchestrated a meticulous data migration mapping every URL redirect, customer profile, order history, and product record , ensuring operational continuity and zero SEO loss.

2. Conversion-First Storefront Redesign

Redesigned the entire storefront on Shopify Plus with a fresh, premium UX that reflects the brand's innovative positioning , and converts more of the traffic they'd already built.

3. Team Independence Architecture

Built on Shopify Plus's flexible theme system so the team can manage products, campaigns, and content updates themselves , no developer required for day-to-day operations.

4. Checkout Optimisation

Shopify's Checkout Extensibility leveraged to streamline the purchase flow , reducing steps and removing the friction points identified in the previous platform.

5. Growth Infrastructure

Shopify Plus's advanced features , scripts, flow automation, and B2B capabilities , unlocked for future growth initiatives the previous platform couldn't support.

Results :

All search rankings fully preserved through the systematic redirect strategy , years of SEO investment protected. The team immediately reported more agility post-migration, launching updates in days rather than weeks. Conversion improved with the redesigned storefront. The brand now has a platform built for where they're going, not where they've been.

Lets Build Something Bold

We dont just develop websites we build digital commerce systems that fuel growth.
Lets build your next breakthrough store, together.

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