Tierlo

A growing pet and animal supplies brand was hitting technical limits on WooCommerce, specifically related to product filtering and inventory management. Their store was smoothly transitioned to Shopify, where we replicated their existing design and built a reliable data pipeline from their PIM, making advanced product filtering and shipping possible. Tierlo offers a comprehensive catalog of pet and animal supplies. While their business was growing, their existing WooCommerce setup restricted their ability to offer advanced product filtering, a critical feature for navigating their extensive catalog. We executed a pixel-perfect platform migration to Shopify, focusing entirely on backend engineering, complex data mapping, and operational efficiency to set them up for scale without disrupting their existing customer experience.

Service & Technology:

  • Shopify
  • WooCommerce (Origin)
  • Katana (PIM)
  • Channable with Matrixify
  • Shipzip
  • Klaviyo
  • Shopify Flow
  • Returnless Integration
  • Xcore Integration
  • WooCommerce to Shopify Migration
  • Complex Catalog & Inventory Management
  • Automated Data Feed Engineering
  • Advanced Filtering Setup
  • Custom App Integration
  • Dynamic Weight-Based Shipping

Challenges

Tierlo was severely constrained by WooCommerce's limitations, most notably its inability to handle theadvanced product filtering required for a large, varied pet supplies catalog. Additionally, pulling andmanaging complex product data from their PIM (Katana) was difficult, and ensuring accurate stocklevels across thousands of SKUs required a highly customized, automated syncing solution that theirold platform couldn't easily support.

Solution

1. Pixel-Perfect Platform Migration:

Migrated the entire eCommerce infrastructure from WooCommerce to Shopify. We meticulously replicated the existing UI/UX, ensuring returning customers experienced zero disruption in brand familiarity while upgrading the backend engine.

2. Advanced Filtering & Navigation:

Overcame WooCommerce’s core limitation by implementing a robust, highly customizable filtering system. We paired this with a newly designed, intuitive mega menu to help users easily navigate their extensive product collections.

3. Complex PIM Integration via Matrixify:

Engineered a custom data mapping solution to sync Katana (PIM) with Shopify. Overcoming strict header mapping challenges, we configured feed URLs from Channable using Matrixify to push Simple Product and Variant Product updates on a reliable weekly schedule.

4. High-Frequency Inventory Sync:

To guarantee accurate product availability and prevent overselling, we established a dedicated stock feed with Channable that automatically updates every two hours.

5. Dynamic International Shipping:

Integrated Shipzip to handle complex logistics, allowing the store to accurately calculate and display different shipping rates based on specific countries and exact cart weights.

6. Custom Automation & App Integration:

Developed and connected a custom app to integrate Returnless and Xcore seamlessly into the Shopify environment.

Results :

By moving to Shopify, Tierlo completely eliminated the filtering bottlenecks that had previously restricted theircustomers' shopping experience. The custom-engineered data pipelines between Katana and Shopify ensureinventory is always accurate, while the new mega menu and advanced filters make product discovery effortless.With complex weight-based shipping and automated workflows now running smoothly in the background, thebrand is positioned to scale without technical limitations.

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