Komuso Design

A family-owned wellness brand with a product rooted in calm needed a storefront that reflected that , and could actually scale. We rebuilt Komuso on Shopify 2.0 with a conversion-first architecture, subscription flows, and a UX designed to turn first-time visitors into loyal customers.

Service & Technology:

  • Shopify Plus
  • Klaviyo
  • Webflow (LPs)
  • Tolstoy
  • Reviews.io
  • Zapier
  • Rebuy
  • Teachable
  • Shopify Markets Pro
  • Shopify Flow
  • Shopify Audiences
  • Checkout Extensibility
  • UX/UI Design
  • Cross/Sell - Upsell
  • Growth Strategy

Challenges:

The site was entirely hardcoded by a previous developer , the team couldn't change a single thing without outside help. There was no retention strategy, no subscription revenue, no course infrastructure, and a review section that wasn't building the trust the product deserved. The brand was growing but the platform was actively holding it back.

Solution:

1. Full Shopify 2.0 Rebuild

Replaced the hardcoded legacy site with a flexible, theme-based architecture the team can manage independently , no developer required for everyday updates.

2. Conversion-Focused UX/UI

Redesigned the entire storefront with emotional storytelling at the centre. Product discovery to checkout flows naturally, with mindfulness woven into every interaction.

3. Subscription & Revenue Diversification

Integrated Rebuy for subscription management and post-purchase upsells. Built Zapier automations connecting Teachable for seamless course enrollment , opening a new revenue stream beyond physical products.

4. Trust & Retention Architecture

Categorised reviews via Reviews.io by user interest so new visitors immediately find social proof relevant to them. Built Klaviyo flows for post-purchase, win-back, and educational nurture sequences.

5. International & Growth Infrastructure

Activated Shopify Markets Pro for global expansion readiness. Configured Shopify Audiences to sharpen paid media targeting efficiency.

Results:

The team went from zero independence to managing the site confidently on their own. Conversion rates climbed through the restructured UX and streamlined checkout. Course enrollments created a new revenue stream that didn't exist before. Subscription revenue grew steadily through Rebuy-powered upsell flows. Review engagement improved buyer confidence and reduced pre-purchase drop-off. The brand is now built and ready to scale internationally.

Lets Build Something Bold

We dont just develop websites we build digital commerce systems that fuel growth.
Lets build your next breakthrough store, together.

Work With Us