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The site was entirely hardcoded by a previous developer , the team couldn't change a single thing without outside help. There was no retention strategy, no subscription revenue, no course infrastructure, and a review section that wasn't building the trust the product deserved. The brand was growing but the platform was actively holding it back.
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1. Full Shopify 2.0 Rebuild
Replaced the hardcoded legacy site with a flexible, theme-based architecture the team can manage independently , no developer required for everyday updates.
2. Conversion-Focused UX/UI
Redesigned the entire storefront with emotional storytelling at the centre. Product discovery to checkout flows naturally, with mindfulness woven into every interaction.
3. Subscription & Revenue Diversification
Integrated Rebuy for subscription management and post-purchase upsells. Built Zapier automations connecting Teachable for seamless course enrollment , opening a new revenue stream beyond physical products.
4. Trust & Retention Architecture
Categorised reviews via Reviews.io by user interest so new visitors immediately find social proof relevant to them. Built Klaviyo flows for post-purchase, win-back, and educational nurture sequences.
5. International & Growth Infrastructure
Activated Shopify Markets Pro for global expansion readiness. Configured Shopify Audiences to sharpen paid media targeting efficiency.
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The team went from zero independence to managing the site confidently on their own. Conversion rates climbed through the restructured UX and streamlined checkout. Course enrollments created a new revenue stream that didn't exist before. Subscription revenue grew steadily through Rebuy-powered upsell flows. Review engagement improved buyer confidence and reduced pre-purchase drop-off. The brand is now built and ready to scale internationally.
We dont just develop websites we build digital commerce systems that fuel growth.
Lets build your next breakthrough store, together.