


Collection drops were chaotic , technically and operationally. No proper alignment between marketing campaigns, development releases, and operations. The development team was constantly firefighting rather than building. The brand was growing faster than the systems holding it together, and the cracks were showing.

1. Embedded Long-Term Shopify Plus Partnership
Secured a retainer partnership and embedded a dedicated team of Shopify Plus developers and ecommerce consultants , operating as the connective tissue between management, marketing, and operations.
2. Structured Drop & Event Infrastructure
Built Shopify Launchpad workflows and Shopify Flow automations for controlled, reliable collection drops and major sales events , eliminating the chaos of ad-hoc launches.
3. GitHub CI/CD Implementation
Implemented a proper CI/CD pipeline for code deployment , ensuring every release is tested, reviewed, and deployed without the risk of breaking a live sale.
4. International & Compliance Architecture
Shopify Markets Pro configured for global operations. GEO redirection implemented for regional routing. US tariff changes managed at platform level. Pandectes-style compliance configured where needed.
5. Post-Purchase & Retention Stack
Klaviyo email and Yotpo SMS configured and optimised. Loop Returns integrated for a seamless returns experience. Tolstoy video commerce added for engaging product storytelling.



Collection drops went from chaotic to clean , running on time, every time. Operations moved from constant firefighting to structured, scalable execution. The CI/CD pipeline eliminated deployment risk during high-stakes sale events. International operations became manageable. The brand gained a long-term partner that thinks like a co-founder, not a contractor.
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