In a recent report on the global eCommerce market, worldwide revenue is projected to reach approximately US$6.56 trillion in 2025, reflecting a year-over-year growth rate of 7.8%. This steady increase contributes to the ongoing expansion of the global eCommerce sector, which has been experiencing an average annual growth rate of 7.6% between 2022 and 2028.
"Like any other type of business, eCommerce enterprises require financing to expand. They should also consider online marketing tactics to improve the company's website traffic and boost sales," says business funding expert Shane Perry of Fund Spot—Australia's top provider of business funding solutions.
With the right tools and strategies, eCommerce can be a powerful tool to build a brand and increase profit. Here are the six hottest eCommerce trends to check out in 2025:
Personalised customer experience will be a crucial factor in success, as customer loyalty and retention depends on it. As AI technology evolves, it will become increasingly capable of serving up a fully personalised experience for shoppers visiting eCommerce sites. AI-driven personalisation technology will allow retailers to deliver relevant offers, product recommendations, and content to customers—optimising their shopping experience.
In 2025, the focus for website development will be on creating a user-friendly and enjoyable experience, with a focus on intuitive design, streamlined checkout processes, and enhanced search capabilities.
User experience and interface design will be increasingly important, not only in terms of aesthetic appeal but also in terms of usability and user-friendliness. It could involve modern, mobile-friendly layouts and beautiful graphics, which premium Wix Partners like Avid Brio can provide. After all, an SEO-friendly eCommerce website can result in a higher conversion rate, average order value, and revenue per visitor.
In 2025, the latest trend in eCommerce re-platforming involves adopting modern technology solutions to build more efficient and cost-effective websites for businesses. These solutions include features such as artificial intelligence (AI) and machine learning (ML) to automate web operations, along with mobile-optimised designs and deeper integration with evolving social media platforms like TikTok Shop and Instagram Checkout. Additionally, more companies are turning to cloud-native solutions to simplify operations and reduce the overall cost and complexity of running an online store.
Interactive videos—which involve viewers in the experience and encourage real-time engagement—are gaining even more traction in 2025. Companies increasingly use interactive video as a dynamic marketing tool to showcase products in immersive and engaging ways, helping to draw in and retain customer attention. With the rise of shoppable video formats and live-stream commerce, brands are seeing higher engagement and conversion rates by blending entertainment with direct purchasing options.
One of the biggest trends in eCommerce in 2025 is the continued rise of omnichannel shopping. Consumers now expect seamless shopping experiences across multiple platforms—whether they’re purchasing via websites, mobile apps, social media, marketplaces, or even physical stores. With advancements in headless commerce technology, brands can now build fast, flexible storefronts using platforms like Shopify, Magento, and BigCommerce, allowing for consistent customer experiences across all channels.
The latest trend in eCommerce website programming in 2025 focuses on scalability and performance. Website developers are increasingly using serverless computing, containers, and microservices to build websites that can quickly scale up or down based on changing user demands. Additionally, developers are implementing advanced caching technologies and edge computing to further enhance website performance and optimise the user experience.
With the continued rise of mobile commerce, social media integration, and real-time data analytics in 2025, businesses have more opportunities than ever to leverage the latest eCommerce trends. While simple websites are accessible, creating a high-performing, competitive online store still requires professional expertise for the finer details and technical execution. Investing time in the right strategies and partners can make all the difference in staying ahead of the competition.
Avid Brio is a trusted eCommerce solutions agency catering to a wide range of industries with unique business needs. As an official partner of leading platforms—including Shopify, BigCommerce, Magento, Wix, Webflow, Klaviyo, and Volusion—our hands-on consulting and proactive approach ensure we deliver powerful, scalable, and customised eCommerce solutions tailored for growth in 2025 and beyond.
Whether you’re seeking a complete redesign or migrating to a new platform, Avid Brio can also serve as your go-to BigCommerce web design company to future-proof your eCommerce presence.
Contact us at hello@avidbrio.com for more information and learn about Australia's top e-commerce solutions provider.