In a recent report from eCommerce Market in Australia, with a revenue of US$40.9 billion in 2021, Australia ranked 13th among eCommerce markets. The Australian eCommerce market grew 32% in 2021, contributing to the worldwide growth rate of 18% in 2021.
"Like any other type of business, eCommerce enterprises require financing to expand. They should also consider online marketing tactics to improve the company's website traffic and boost sales," says business funding expert Shane Perry of Fund Spot—Australia's top provider of business funding solutions.
With the right tools and strategies, eCommerce can be a powerful tool to build a brand and increase profit. Here are the six hottest eCommerce trends to check out in 2023:
Personalised customer experience will be a crucial factor in success, as customer loyalty and retention depends on it. As AI technology evolves, it will become increasingly capable of serving up a fully personalised experience for shoppers visiting eCommerce sites. AI-driven personalisation technology will allow retailers to deliver relevant offers, product recommendations, and content to customers optimising their shopping experience.
In 2023, the focus for website development will be on creating a user-friendly and enjoyable experience, with a focus on intuitive design, streamlined checkout processes, and enhanced search capabilities.
User experience and interface design will be increasingly important, not only in terms of aesthetic appeal but also in terms of usability and user-friendliness. It could involve modern, mobile-friendly layouts and beautiful graphics, which premium Wix Partners Like Avid Brio can provide. After all, an SEO-friendly eCommerce website can result in a higher conversion rate, average order value, and revenue per visitor.
The latest trend in eCommerce re-platforming is using modern technology solutions to create more efficient and cost-effective websites for businesses. These solutions include features such as artificial intelligence (AI) and machine learning (ML) to automate web operations, as well as mobile-friendly designs and integration with social media. Additionally, many companies are implementing cloud-based solutions to reduce the cost and complexity of operating an online store.
Interactive videos, which involve viewers in the viewing experience, encouraging them to engage, are becoming increasingly popular. Companies use interactive video as a marketing tool to showcase their products in engaging ways that draw in and involve customers in the viewing experience.
One of the biggest trends in eCommerce in 2023 is the rise of omnichannel shopping. Consumers can now shop across multiple platforms and purchase goods and services from websites, mobile apps, social media, and even physical stores. With the advancement of headless technology, one can even create headless stores using Shopify, Magento, and BigCommerce.
The latest trend in eCommerce website programming focuses on scalability and performance. Website developers use serverless computing, containers, and microservices to create websites that quickly scale up or down with changing user needs. Additionally, developers use caching technologies to improve website performance and optimise the user experience.
With the rise of mobile technology, social media, and data analytics, businesses have more opportunities to take advantage of the latest trends. Simple websites are doable, but professionals are necessary for professional touches and technicalities. Take the time to research and develop strategies to stay ahead of the competition!
Avid Brio is an eCommerce solutions agency serving various target markets with diverse business processes. Partnered with top platforms, including Shopify, Big Commerce, Magento, Wix, Webflow, Klaviyo, and Volusion, our consulting and Go-Getter approach deliver exceptional quality e-commerce solutions.