5 Important Steps To Build A Successful E-Commerce Website


It's no secret that e-commerce is booming. The internet has become the new brick-and-mortar store, and billions of people buy more and more products online daily.

If you’re a business owner, you have probably already considered building a solid online marketing strategy to grow your income. And one way to do that is to create an e-commerce website that caters to the needs of your target audience.

“Every year, thousands of people worldwide launch e-commerce businesses. But only a small percentage of those businesses are successful. In this case, every business owner must remember that building a successful e-commerce website requires careful planning and research,” says business and finance expert Shane Perry from Max Funding.

If you want to start growing your business in the digital world, read on and discover!

1. Choose your Industry and Identify your Target Market

Before starting an e-commerce website, choosing the industry you want to focus on and identifying your target market is essential. This crucial step will help you decide about your product line, marketing strategy, business goals, and website design.

2. Choose and Register a Domain Name

The first step to building a successful e-commerce website is choosing the right domain name for your site. This step is integral to establishing your brand, so you have to make sure that it's memorable and easy to remember.

Once you have decided on a name, it's time to register it with a domain registrar service like GoDaddy, Bluehost or Google Domains. Registering a domain name can cost anywhere from $12 to $25 per year, depending on your chosen service.

3. Choose an E-Commerce Platform

Choosing an e-commerce platform is one of your most important decisions as a business owner. An e-commerce platform helps you build and maintain your website, allowing you to sell products online with little to no technical knowledge required.

There are two types of platforms: hosted and self-hosted. Hosted platforms are cloud-based, meaning another company streamlines orders on their servers (like Shopify, BigCommerce, and Magento). Self-hosted platforms require more work because they're stored on your servers, and you’re responsible for all the data.

As a general rule, if you're just starting as an entrepreneur, it's best to choose a hosted solution because it requires less time. However, if you have more technical expertise than the average person going down the self-hosted route may give you more flexibility.

Choose an E-Commerce Platform

4. Analyze Your Competitors and Gather Ideas

It's a fact: the internet is full of websites that sell products and services. To succeed in this crowded environment, you need to stand out from the crowd by offering something unique or better than what your competitors are doing.

But how do you know if your idea for an e-commerce website is good? How can you tell if it has what it takes to succeed?

It all starts with analysis. You need to gather information about your competitors and analyze their strengths and weaknesses to find ways to improve upon them.

5. Gather your Brand Name and Branding Kit Ready

One of the most important things to do when starting an online business is to ensure that you have our brand name and branding kit ready when you begin building your site.

This step includes getting your styling guide ready, so you can create a kit that contains everything from logos and fonts to images, social media icons, and any other information that may come in handy while building your website.

6. Choose an E-commerce Partner

When starting your own business, it's easy to get excited about everything you want to do—and all of the ideas you have for your company. But if you don't have a clear idea of what steps to take and how to start.

And that's why choosing a trusted e-commerce partner like Avid Brio is essential! We can help you kickstart your business, program a convenient workflow, and provide an excellent user experience.

With the help of Avid Brio, there will be less work for you to do, so you can focus on growing your business!k

Grow your Business with an Accessible E-commerce Website

If you’re ready to launch your e-commerce website, we hope this guide has helped you create a plan and get started. Remember, there are many strategies for building a successful online store, so make sure you choose the one that works best for your business needs.

Avid Brio is dedicated to helping business owners with exceptional e-commerce solutions. We work with all kinds of businesses, from small, local shops to giant corporations.

Contact us today if you want to know more about our quality services!

Interested in working with us?

Let's have a conversation.